nandrews - 12:08 am on Mar 22, 2013 (gmt 0)
Some great points being made here - I have my SEO team focusing on engagement metrics for SEO performance these days which had been the case for us for around a year now. That is focusing on organic search conversions as an overall % and then as far as possible with not provided data report on non brand conversions for non brand SEO campaigns.
Looking ahead we are evolving this further towards measuring conversions by referral source and through attribution modelling. Rankings are certainly very much out of the picture now though as the earlier post mentioned, it's too unstable and ranking positions are a poor indicator of performance. A rounded SEO strategy that focuses onimproved content, better design and usability and highly targeted useful backlinks that might generate a lead is certainly the point of our focus and reporting.