khaty - 2:39 am on Mar 20, 2013 (gmt 0)
The kind of things we prefer to measure are:
- Amount of traffic from organic results
- Number of different keywords bringing in traffic
- Quality of traffic (time on site, bounce rate, etc)
- Number of conversions (with a cost attached, i.e. our fee divided by the number of leads/sales)
I agree with this list, I can't just focus on the conversions if I know that I can still do more on our website like targeting different keywords and do some test by checking all these metrics.