Gmorgan - 4:44 pm on Mar 19, 2013 (gmt 0)
We haven't been talking to clients about rankings for a while (though many refuse to give up on being obsessed about these).
The kind of things we prefer to measure are:
- Amount of traffic from organic results
- Number of different keywords bringing in traffic
- Quality of traffic (time on site, bounce rate, etc)
- Number of conversions (with a cost attached, i.e. our fee divided by the number of leads/sales)