topr8 - 10:48 pm on Mar 11, 2013 (gmt 0)
totally agree with goodroi
... i've never been that interested in specific keyword rankings, i only care about one thing ... the sales we make, that is the only metric that matters.
aka:Conversions generated by search referrals. (in my case conversions are sales, in other cases i can see they could be something else like signups, whatever)
but i just work on my own ecommerce sites and always have ... i can understand how an seo company would want to use things like ranking as a measure of success though