Leosghost - 8:37 pm on Mar 20, 2013 (gmt 0)
Google has plenty of lawyers all over the world, and if it doesn't pass EU legal muster, then they won't roll it out in the EU.
Not to drag the thread off topic ..but just to say ..privacy / street view / driveby wi-fi recording /EU ongoing investigations..G's lawyers in the EU are not doing too good a job avoiding trouble for them to date..
And that is just the brief list..it actually is much bigger..so is the list of MS and other US corps errors vis a vis EU laws and culture..
So much easier to not walk into the minefield than to try to get out of it once you are in there..
So far anyway, there's no promise of better SERPs whether you have it or don't, and nobody's being forced into it. But from what I've seen, they're not having too much trouble getting US vendors to sign up.
I suspect the message from G about "not being trusted by G" is subtle enough , not to be easily seen as "forcing"..iron fist , velvet glove...US . merchants will be reading between the lines..