ColourOfSpring - 8:17 pm on Mar 20, 2013 (gmt 0)
Well in the first place, they don't take any customer information unless the customer opts in (and even then it's just the email address and country) Everything else is specific to the order, the products, the quoted shipping date and the merchant.
netmeg, just realised....I guess that would mean having a tickbox on your checkout page along the lines of "can we pass on your email address to Google?" - I can't imagine a lot of people ticking that, and might even put people off buying (as a shopper, that would seem absolutely unnecessary from my - the shopper's - perspective).
IMO G will not try to roll this out in the EU..
I agree. One good thing about the EU is that's it's curtailed so much of Google's invasiveness in Europe.