Leosghost - 8:06 pm on Mar 20, 2013 (gmt 0)
That is still more information than would be legal for them to have about your customers if they ran this in the EU..
And as regards EU customers purchasing from US sites ( even if the customer "opts in" ) ..Google would still have to apply for ( and get registration approval ) before being able to hold this kind of EU customers data..yes even just email and physical address..precisely because the customer is not purchasing directly from G..
Rules are much stricter her e about who can know what and who can do what ( thankfully ) than they are in the USA..Google would probably also have to register as a credit organisation ( and be subject to the various financial services acts etc of EU member states ) in order to be able to offer their "money back" part of the deal..
IMO G will not try to roll this out in the EU..
They would not want to have to comply with all the legislation ( consumer, competition, financial services, insurance , credit, banking services etc )..and first time any EU customer ( even one who may have signed up ) has a problem with Google as a result of any of this..the pitfalls for G will be come self evident..
I would expect that EU companies ( not being eligible to "sign up" ) will also shout if they appear lower in serps ..or if the lack of G's "badge of trust" in serps appears to affect their business..
I often wonder if Larry, Sergey and Eric ( or their lawyers ) truly understand the cultural and legal differences between the USA and the rest of the world..
It frequently appears that they do not..or if they do..that they do not take them seriously enough..not every legislator can be lobb^^^^ought off..not in the EU anyway..
MS and Apple and other US corps appear to have a similar "comprehension" problem when viewing or dealing with the world outside of the USA..