netmeg - 1:24 pm on Mar 20, 2013 (gmt 0)
If you're talking about the Google Trusted Store program, they require a feed of your orders and your shipping and your returns. And they give your customers the opportunity to give feedback on how you did.
If you're just saying in a general sense - we don't know what they'll be looking at yet. One thing that seems pretty obvious is that they'll be looking for fake reviews. What other things could they look at? Maybe how long you've been around, how "acccountable" you look - i.e. physical addresses, pictures/names of staff, whether you have a storefront. Large numbers of bad reviews? I'm not sure how that would work in conjunction with uncovering fake reviews, but *I* use it when I'm researching a new vendor, so seems like Google would to some degree. Social media presence? They can't really see much except for Google+, and none of my customers nor my clients customers are there.
Dunno. We'll just have to see.