lucy24 - 7:53 am on Mar 11, 2013 (gmt 0)
But, but, but...
Concealing search terms is not an inherent and unavoidable property of mobile devices. It's a choice made by the search engine.
Question: Do they understand that you need to know those search terms in order to make your site better? It isn't just about ranking for good words. It's about not ranking for bad ones. The difference between real sites and Pure Spam sites-- yes, OK, one difference --is that if your site is about cutting-edge techniques of uranium extraction, you don't want to come in at #1 with people seeking information on the dietary habits of polar bears.
:: obligatory detour here to make sure nothing in the above paragraph would bring me bobbing to the top-ten surface ::
And if you are getting those obviously-wrong hits, you don't want the search engine fiddling with your page title to make it seem as if it's just what the searcher wanted. You want to know what words are involved so you can adjust your page accordingly. ("Oh, oops, didn't realize that my favorite widget synonym is also a wideley used technical term among the foobar crowd. Better use a different word.")
This, in turn, will make the search engine look better. Um. Won't it?