Sgt_Kickaxe - 8:34 am on Mar 10, 2013 (gmt 0)
Last week when I performed a search for a signer's real name I would see the traditional results on the left along with a mashup bio about the singer on the right.
This week I can search for "band's name" + "singer", where singer is just the word and not a name, and I still see the bio for that same singer. Google extrapolates that I'm looking for a person and returns the bio in the right column.
On the left side however is a list of all singers the band has had and a single wikipedia entry is the lone visible natural ranking on the page. There are no other sites visible above the fold.
What's new is that to see the bio on the right I used to have to type the singers real name but now there are other keywords which lead to the same thing, and the extra data on the left.
I'm going to mention a random name since this doesn't lead to anyone's site, I know that specific search terms are not allowed on WW but this is a public figure and I don't have a screenshot. Remove this paragraph and example during pre-moderation if it's not acceptable, but I hope it is. Thanks.
Genesis <--- returned bio in right sidebar on Google.com, as usual.
Genesis singer <--- now also returns bio on right side plus extra stuff on the left, this is new.
It's conceivable that all results will, eventually, have the right sidebar info and perhaps more too. It won't necessarily need to be a specific name, item or entity as it was until recently. At least, that's where Google seems headed.