AngieJohnston - 2:04 am on Jun 4, 2013 (gmt 0)
I know I'm a little late to the party, but I wanted to give you guys some tips that we use on the copywriting end in case you'll find them helpful.
The bolding thing: Don't. Just don't. People are more web-savvy than ever before, and it looks terrible.
From my understanding, it won't help you; what will help you are subheads in the form of h2 tags, provided they contain informative text. If you were a lawyer creating a page on how "dangerous" it is to eat at a hot dog stand in NYC, then, you'd want to do it like this:
New York's Hidden Perils: Citizens Dish on Dingy Hot Dog Stands
While the smell of roasting hot dogs can be tempting...
Avoiding Health Problems from NYC Hot Dog Stands
Experts recommend avoiding hot dog stands...
I Got Sick from a NYC Hot Dog--What Now?
Since you've already suffered...
Google is looking at the words that relate to your keywords, too--not just your keywords. Keep that density within reasonable levels and your readers, and probably the search engines, will thank you.