gouri - 9:01 pm on Mar 4, 2013 (gmt 0)

@TheOptimizationIdiot and @ZydoSEO,

Thanks for your responses.

I have created an example of the type of bullet point that I am referring to. This is only an example.

Working out helps to lose weight. It increases your metabolism so you burn more calories throughout the day. The exercise itself also burns calories. You also add muscle.

The first sentence is in a <strong> tag, and I would appreciate if you could help me with the following (I should mention that I have been impacted by Panda and Penguin):

(1) On one page, I have over 10 bullet points and, therefore, over 10 <strong> tags like the one that I have above. Within most of the strong tags, there is a keyword phrase or related phrase or terms related to the subject of the page. Could so many <strong> tags on the page be causing over optimization? The page has a lot of words on it, but I am wondering if many of these tags is having some sort of impact. Should I use <b> tags instead?

(2) A lot of the actual information in each bullet point is after the first sentence. Could placing the first sentence in a <strong> tag be putting an emphasis on the first sentence in the bullet point and having an impact on rankings? Maybe the first sentence is being weighed more than the sentences following it and I am, therefore, not ranking where I can be. Would it be better to use the <b> tag?

(3) Is font-weight:bold in CSS the equivalent of the <b> tag?

(4) Is there an equivalent in CSS to the <strong> tag? I looked and did not really find one.

I really appreciate your help.