TheOptimizationIdiot - 7:06 pm on Mar 4, 2013 (gmt 0)
If for some reason you truly do find it aesthetically pleasing to your eye then I would suggest NOT using <b> or <strong> and instead use CSS to add emphasis to those phrases you might otherwise bold.
You don't "add emphasis" with the use <b>.
See the documentation I previously cited for more info.
In fact, the only way to "add emphasis" is with <em>.
but you are also likely sending negative signals to search engines about your page.
Have you actually tested this or are you assuming?