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ZydoSEO - 6:48 pm on Mar 4, 2013 (gmt 0)
If you are bolding bulletted items like this:
This is bullet one: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tincidunt, eros sed condimentum cursus, nisl neque fringilla est, at consequat urna mi vel ante. Fusce facilisis tincidunt felis eu tempus. Phasellus ultricies nulla sagittis purus adipiscing non porta purus dictum. Vestibulum ullamcorper accumsan iaculis. Vestibulum eget ligula nisl. Quisque sollicitudin diam sed elit fringilla eu laoreet dui pretium.
This is bullet two: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tincidunt, eros sed condimentum cursus, nisl neque fringilla est, at consequat urna mi vel ante. Fusce facilisis tincidunt felis eu tempus. Phasellus ultricies nulla sagittis purus adipiscing non porta purus dictum. Vestibulum ullamcorper accumsan iaculis. Vestibulum eget ligula nisl. Quisque sollicitudin diam sed elit fringilla eu laoreet dui pretium.
then no problem... have at it.
If you are defining a word like, "Some Keyword Phrase is defined by some sentence or two describing what that keyword phrase means", then that is also fine.
But if you have a page that you are trying to rank for "Some Keyword Phrase" and slight variations and you bold every occurence of that phrase and its slight variations on the page with <b> or <strong> simply to try to game the system similar to the following:
Lorem ipsum dolor sit amet, some keyword phrase adipiscing elit. Morbi tincidunt, eros sed condimentum cursus, nisl neque fringilla est, at consequat urna mi vel ante. Fusce facilisis tincidunt felis eu tempus.
Phasellus ultricies nulla sagittis purus adipiscing non porta purus dictum. Vestibulum some phrase variation accumsan iaculis. Vestibulum eget ligula nisl. Quisque sollicitudin diam sed elit fringilla eu laoreet dui pretium.
Another phrase variation ipsum dolor sit amet, consectetur adipiscing elit. Morbi tincidunt, eros sed condimentum cursus, nisl neque fringilla est, at consequat urna mi vel ante. Fusce facilisis tincidunt felis eu tempus.
Phasellus ultricies nulla sagittis purus adipiscing non porta purus dictum. Vestibulum ullamcorper accumsan iaculis. Vestibulum eget ligula nisl. Quisque sollicitudin diam sed elit fringilla eu laoreet some keyword phrase pretium.
then you'll not only be making your site appear as spammy to users, but you are also likely sending negative signals to search engines about your page. I would not be at all surprised if this were one of the signals used by Panda to profile sites as low quality. I cannot think of one reason that being so bold happy would benefit a user. The only reason that I could think of for doing this would be to manipulate rankings.
As I mentioned... only a few years ago pretty much every site ranking on page 1-3 for "forex trading" utilized this technique of bolding targeted keyword phrases everywhere they appear on the page. Today, NONE of the sites ranking for that phrae on the top 2 pages at least utilize that technique. There is likely a good reason all such sites have disappeared from the SERPs.
If for some reason you truly do find it aesthetically pleasing to your eye then I would suggest NOT using <b> or <strong> and instead use CSS to add emphasis to those phrases you might otherwise bold.