Wilburforce - 7:46 pm on Mar 15, 2013 (gmt 0)

Heard the BBC got slapped with an unnatural links notice

The idea that "even big brands get penalised" (so there is nothing wrong with what Google are doing) is an interesting way to spin this story.

All the commentary refers back to a single post that may well be genuine, but I can't yet find any external verification.

If it is as reported, then it isn't a sign of Google's equanimity: it is proof that their penalty crusade is ill-conceived.