Page is a not externally linkable
-- Google SEO News and Discussion
---- Google Updates and SERP Changes - March 2013
Wilburforce - 10:23 am on Mar 11, 2013 (gmt 0)Thread source:: http://www.webmasterworld.com/google/4550136.htm
There is something of an EMD effect happening here: only one of the top 10 (and only one of the next 10) results for key term doesn't have e.g. key, term, key-term, keyterm (etc.) in the url.
Brought to you by WebmasterWorld: http://www.webmasterworld.com