TheOptimizationIdiot - 11:17 pm on Mar 9, 2013 (gmt 0)
One can have the most authoratative page with the most amazing images yet Google will rank a page at #1 with one keyword in the titlebar together with a very poor keyword image.
I can't argue with that cause it definitely happens. Really HuskyPup I absolutely understand and get what you're saying, seeing and talking about.
The view I have to have to do what I do is: What is the algo scoring best right now?
I really have to throw out "better" or "worse" as a person looking at a page in the results and try to figure out "what is the algo scoring best today" then make a page or site conform to that.
It's really not a fun or even "right" way to have to look at things, but "what we understand as people" and "what the algo scores best" are often two different things, so I definitely, completely, absolutely know what you're talking about when you say "worse pages" to us a people who visit are ranking better than pages we might want to find more than what we see.
I really don't think it's "right" or "accurate" on most occasions but when we're talking about ranking in Google what scores best and ranks best takes precedence over everything else and to rank where I want to there's many occasions I have to basically forget "what I know is better" as a person when looking at a page or site and find a way to "hit" what the algo decides is better and what it's scoring best right now today.
Let me give an example.
One site I work on had detailed information at the top of some pages about what was presented.
I know without any question the information was useful to visitors, well written and informative. There's no question in my mind it was miles ahead of what other sites present on the topic.
There are other pages without the detailed information at the top of the page summarizing the page content and helping visitors find what they need. They all rank better.
So the other day I removed probably 300 hours of work from the top of the pages that didn't rank as well, not because I think it was a benefit to visitors, but because I can see based on the results what the algo is ranking better right now.
It's one of the toughest "deletes" I've ever had to make, but when rankings are the question the algo right now today dictates the answer not me or what I know is best for visitors, and what it's ranking better is the pages that aren't as helpful to visitors as the ones I spent hundreds of hours creating, so the hundreds of hours of time invested went away from the pages not ranking as well, even as tough as it was to pull information I know is better for visitors off the pages.
I'm not kidding at all when it was tough to pull the information but when I looked at the pages and the rankings objectively I realized what I knew was best for visitors had to go due to the algo and where it is today. It completely sucked to "down grade" the pages, but that's what I had to do to increase rankings for those pages based on the algo today, so that's what I did.