HuskyPup - 8:37 pm on Mar 9, 2013 (gmt 0)
To go from position 4 to 1 I would change one word at a time.
And herein lies the precise problem, Google has absolutely no idea of what a quality site is.
One can have the most authoratative page with the most amazing images yet Google will rank a page at #1 with one keyword in the titlebar together with a very poor keyword image.
I can be scraped and bombed out of the SERPs totally, nowhere to be found yet other scrapers rank right up behind the #1 scraper.
Because all of this is done behind closed doors with an algorithm absolutely no one at Google knows whether or not they are getting it right.
Maybe their insurance and holiday results "may look right to them" however they haven't a freakin' clue about my industry of what is good or bad, right or wrong, if they did do the SERPs would be in far better shape...like Bing's!
It's getting towards 9 pm...beer time:-)