Leosghost - 3:17 am on Mar 9, 2013 (gmt 0) [edited by: Leosghost at 3:24 am (utc) on Mar 9, 2013]
I just had a KW1KW2 less than 10 letters overall EMD single page site that had been at #1 for years, bounce around page 1 for the last week or so..it only has an inbound from me ..and some crappy whois inbounds..
it has about 200 words only..very concise very targeted..KW1 and KW2 are in the domain , the title, and a couple of times in the content..it is a dot net..
It settled at #3..of around 2 billion..( you can pay games with adding a hyphen or not, in between the KWs to change that figure )..
It is "tech" sector..money term..
#1 An article from wired..with a gazzillion on subject backlinks..like netmeg said..no-way am I going to out perform a brand like wired with all those backlinks for a term in "tech"..
#2 is another KW1KW2 EMD identical to mine.. except theirs is a non English TLD..they have less words than I do on that page..their title is only KW1KW2..( these are English words )..and they use KW1KW2 a couple of times in their otherwise totally non English content..
But they are targeting the same words as the KW1 and KW2 in that "combo" are what almost anyone , no matter what their first language was would type in..they'd put "them in English"..
( I missed the dotcom when it dropped a couple of years back..now it is parked with premium adsense feed running on it )
The new #2 came in from nowhere, it is an aberration, but foreign language EMDs with the KWs in English apparently seem even more concise to G..
Emds with matching titles and only the KW on page are quite easy to reach #1 with..even in competitive areas..makes sense..otherwise "Ford" wouldn"t rank for "Ford" etc....this effect can be "played" ;)
Wired at #1 isn't strange at all to me..
And I don't think that the foreign EMD will last at #2 longer than 6 months..( most of the traffic responding to the English EMD and KWs won't be able to read the rest of the page..so the user engagement will look bad )..and as English is not their first language they won't want to alienate their home market to chase people that they'll have trouble communicating with, plus, if they switched to all English text..I'd outrank them on "concisivity[sic?] anyway ..
They also may not even realise how and why, and even if, they are ranking in English language serps on English language Google sites..
For now I'm busy with other stuff so it doesn't matter to me ..I'm still getting traffic..wired is outranking me ..but they don't provide what they are talking about..so I'll get the English speaking traffic..:)
I'm guessing that the removals site has less text around the kW and so appears to be more focused upon it to G..
That you can deal with..
When writing content..less is more..
Look at their word count..look at yours..try editing yours to approach or be less than theirs..be concise..but do it in baby steps..you should find that there will come a point where it will "tip" and G will decide you are more focused and concise on the KW..and re-rank you both..
[edited by: Leosghost at 3:24 am (utc) on Mar 9, 2013]