Shepherd - 3:54 pm on Feb 27, 2013 (gmt 0)
avoid niches where Google is expanding
This should be the absolute first thought when it comes to starting a new site/business.
And since it is getting harder every day to avoid a niche Google is in, if you do find yourself in competition with Google here's a couple of things to focus on:
1. Build your site/business as if Google did not exist.
2. Get your customers/traffic before Google does.
3. Become such a pain in Google's side that they have to acquire you.