Or the big G just sending a message - 'It could have been far worse guys....'
Except it wasn't far worse.
This cheating by Interflora was a gross violation of Google's rules, but since they're a big brand, all they got was a little slap on the wrist. The only message this will send is - IT PAYS TO CHEAT. How much extra money did Interflora make from their cheating? I bet it was a lot more than they lost due to this short penalty.