IanTurner - 1:59 pm on Mar 5, 2013 (gmt 0)

It is possible that Interflora is now being given consideration that most of us could not expect to get, however I think that this case is actually a real step in the right direction by Google in dealing with the blatant bribery of the 'traditional media' (newspaper & magazine) sites by the PR departments of large companies as part of their SEO strategies.

In a lot of cases to get an aticle in a newspaper or magazine and a link on their website you pay a PR consultant a chunk of money, they give half of it to their mate who is a journalist and bingo their you have your article and link.