Shaddows - 8:37 am on Mar 5, 2013 (gmt 0)
I wonder if Interflora's legal dept was active in that decision.
Here in the UK, it's Mothers' Day on Sunday; a very significant sales period. I'm sure InterFlora would have been looking at a significant impact in terms of business through lost rankings.
11 days is no time at all for a violation so severe that it made a blog post. Either Google didn't want the flack from an InterFlora profit warning, or something legalistic happened.
Unless I'm missing something?