markd - 3:32 pm on Feb 26, 2013 (gmt 0)
Guys - so should 'no follow' be requested for ALL kinds of online marketing, just in case Google takes against it?
Is there not a threshold or rule of thumb (obviously not published) for judging where a no follow might be wise, against the genuine advantages of having incoming links from a good quality source, using good quality content from the company marketing their business? I'm thinking this may be looking at the site offering the advertorial, how extensively (and meaningfully) it will be used in the site. For example, will the advertorial serve and inform the site users etc. I'm looking for some kind of indicators for this activity where I may unwittingly cross Google's line.
If not, it does seem that if you do have the audacity to try to promote your business online you have to mitigate against Google from the outset?