Andy_Langton - 5:14 pm on Feb 25, 2013 (gmt 0)
It's a simple marketing campaign
If this was the case, I wouldn't disagree with you. But we're actually talking about clumsy insertion of keywords into content that is buried within newspapers websites to avoid people seeing it.
Feel free to browse any of the articles by the mysterious author "adfeatures":
If you land on a post without spurious anchor text links, that's because they're currently being removed.