brotherhood_of_LAN - 1:47 am on Feb 23, 2013 (gmt 0)
it is pretty rare for bloggers to use keyword anchor text unless it is requested
Indeed. Maybe a tiny percentage would, but certainly not the majority. I haven't looked at the backlinks but I can guess that there's a higher percentage of keyword rich text from sites that have commonality.
Google still can't measure intent but either way it's never nice to be on the wrong side of a penalty.
I just checked the brand name on G UK from a Canadian IP and the site wasn't returned.