Andy_Langton - 12:16 am on Feb 23, 2013 (gmt 0)
So when I offer products to review to bloggers and get a backlink I will be banned?
If you see above, Google have pretty much said that they targeted "advertorials" that deliberately intend to sell links.
From my experience, it is pretty rare for bloggers to use keyword anchor text unless it is requested - after all, they don't know what your keyword targets are anyway. If you take the step of requesting or paying for specific anchor text that matches your organic search targets, you're going to be pretty high on the radar.