Andy_Langton - 10:32 pm on Feb 22, 2013 (gmt 0)
Well, exactly. I can't really see how Google is the bad guy in this sort of situation. If you go for buying anchor text links, you do so in the knowledge that Google specifically outlaws those techniques for its own results, and that's their prerogative.
If anything, unless you're a reasonably big brand or have deep pockets, this is surely a good thing. Brands are protected by their otherwise strong profiles from most algorithmic problems in a way that "the little guy" certainly isn't.