netmeg - 7:37 pm on Feb 22, 2013 (gmt 0)
This is a solid PR strategy that has stood the test of time, so who are they to say that it's no longer an option? It's not like it was spamming or black-hat, so why not let it be?
Cause it's probably not considered "natural" linking. Pretty much anything a company does themselves in order to get a link isn't considered natural linking these days.