zehrila - 12:37 pm on Feb 24, 2013 (gmt 0)
goodroi: I had proposed this to senior management, the website has a history and cleaning all the mess is probably going to take longer. I have created a content guideline for them and shall be executing content marketing campaigns to see if site improves.
Theoptimizationidiot: that was my first thought and first response to client, however, further investigation suggested there is something more to rmp
lucy24: i meant the second approach where all old url structures will point to latest one. But this fix can take time.
g1smd: you are right, actually i had given them option of going extension less or .html they opted for extension. Had i known about previous url structure or history of site, i would of been extremely cautious.
I am now trying to be cautious which is why i posted a thread to take some expert opinion and i am glad you posted. I have asked client to send me all the past major changes they have made to site which are not in my knowledge, i shall then take my next step. About the redirects, yes that is my first option, but i am not too sure how long it will take for it to work, my concern is that oldest url is now pointing to homepage, this oldest url structure has a lot of links as well, i also believe this oldest url structure was pointing to older url structure prior to this change and Google has recorded all these changes. But i shall go ahead and make sure all versions of old urls are redirected rightly this time and then do some content marketing and linkbuilding to see if Google picks up on new stuff.
Zivush: Thanks for input, i would not change the url structure if things were working right, but site was online for 2 years and had tons of backlinks and still not ranking anywhere and for that reason i implemented changes. I won't say it was a wrong approach, it might be risky though, but i believe the drop caused because of multiple wrong redirects.
Yes, i have two options to deal with it, first one being redirecting all old url structures to latest one or 404 old url structures and disavow old spammy link profile and start from scratch! i shall try to redirect all old ones to latest one first though.
We have also started to build amazing content and i have ability to pull out effective content marketing using socialmedia, i shall see if this approach works.