crobb305 - 3:59 pm on Feb 18, 2013 (gmt 0)
this industry (and other forms of lending) has been the target of extremely aggressive backlink spam attacks which have caused aged domains to be penalized. If you look at the backlinks of some old domains in the financial sector, many have thousands of links that do an immediate redirect to some type of expert lender landing page (content cloaked to Googlebot, redirect seems to occur only upon clicking from a search engine). These spam links came with a very rapid acquisition rate prior to penalty. Meanwhile, the new domains that you speak of are rising to the top. Google has gotten it wrong on so many levels -- primarily their assumption of guilt where link acquisition is concerned, and their immediate ranking of brand new junk domains. The disavow tool is nearly impossible to use when you're dealing with thousands of spam links. Assuming you don't accidentally disavow some legitimate links, it could take weeks to sort through them and get it right. Google shouldn't be making this so difficult for the webmasters and so dangerous for the consumers.