tedster - 5:32 am on Feb 17, 2013 (gmt 0)
Who is Mr Schmidt to decide that I have to plaster my mug online just to rank? We'll need an answer to that soon.
Simple, he's an official of the search engine involved. That certainly gives him a major say in the matter. He never said you can't rank at all without Authorship mark-up - just that you will be able to rank higher.
I certainly understand why you may not like it, but I do think you're swimming against the tide.
< hint: well crafted pen names are doing pretty well in authorship mark-up right now.
There is a centuries-old tradition of pen names, after all. >