tedster - 4:36 am on Feb 16, 2013 (gmt 0)
Google wants to know who you are, so that it can market to you
Eric Schmidt is kinda hellbent on cleaning up the cesspool of results
I think things might go a LOT further than that. Have you noticed how much Mr. Schmidt goes to Washington? I'm guessing that the main driver behind the removal of online anonymity is the US government (and maybe Interpol) and I'd also guess this movement impacts other big online businesses beyond Google. It's just that we follow Google a lot more closely.