Robert_Charlton - 9:25 pm on Feb 12, 2013 (gmt 0)
Worth noting, perhaps, that Schmidt said "Search engines", not just Google.
The above comment in the article followed comments about "Anonymity" and some governments wanting to know who is associated with "each online account". This cuts multiple ways, of course, though the WSJ article didn't precisely connect any dots, simply introducing Schmidt's comments (and I quote) with...
Here’s a lines we thought were notable:
Clearly, though, legitimate concerns about personal privacy are going to be pushed by desires for the precise kind of social information that Google, Facebook, Bing, Apple, Amazon, and your friendly credit card provider are using for marketing and personalized services.
Schmidt's comments anticipating that tech company lawyers will be busy suggest that he feels that legal reform is necessary, but that it may take a long while coming.
Litigation will always outpace genuine legal reform, as any of the technology giants fighting perpetual legal battles over intellectual property, patents, privacy and other issues would attest.
With regard to search... the days of no one knowing you're a dog on the internet are likely to be fading.