goodroi - 6:05 pm on Feb 1, 2013 (gmt 0)
In general, webmasters need to boost the value proposition of their websites.
-Seek out customer questions and answer them. If one customer had that question, another person is probably searching for the answer on Google
-Outpublish your competition. I'm not talking quantity, I'm talking quality. Provide a new content feature not found elsewhere.
-Prune weak content. I would rather have 100 high quality pages that are regularly updated than 10,000 automated pages that Google doesn't rank. Just remember that after you remove weak content, you add some good content to fill the vacuum.
New Site Features
-Add tools to help your visitors. Online calculators, checklists, reminder services etc. Brainstorm original tools that aren't available elsewhere. If you have something not found elsewhere, then people may link to you without even being asked.
-Add value to data feeds. If others are publishing the content on your site you better add something good. Add original reviews and pictures of the products from being used in real life situations.
-Seek out new marketing channels. It makes you less dependent on Google and can even help you rank better. An entertaining social campaign can boost your newsletter subscriptions and gain a few backlinks.