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---- Google Updates and SERP Changes - February 2013


Wilburforce - 7:17 pm on Feb 27, 2013 (gmt 0)


read the whole thing.


Yes, read the whole thing.

Paragraph 4 is *one* of the proposed methods to implement paragraph 1, and has the flaw I have outlined.

The whole proces is flawed, and making it complicated does not improve it.

It would, if implemented, explain the current mess. If lots of people start changing their pages on the basis of it (they have already), the distribution of phrases will change, and pages that were not previously more than 2 standard deviations from the mean will become so.

As a result the spread will keep diminishing (it is killing off outliers on the distribution curve). It biases the web's evolution away from diversity.

Conform to the Norm, or die.


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