What I'm seeing in the past week that had been gone for a year:
1. For a popular product in our niche:
- the #1 site has "this is a demo store" above the page. It is a Jon-functioning test site.
- #2 is the manufucaturer
- #3 thru #7 are seller1.manufacturer.com, seller2.manufacturer.com and so on template sites provided by the manufacturer for resellers. Content on 2 thru 7 is identical down to the punctuation.
- #8+ actual reseller sites with custom content.
This is happening over a broad number of searches. Google has dramatically boosted the relevance of what are essentially affiliate sites if they are hosted as subdomains on the trusted site. Lol. Terrible experience for shoppers and browsers.