Wilburforce - 11:13 am on Feb 8, 2013 (gmt 0)
we and other sites same as mine are experts in the town. But not less value, I would say more value
That, for me, is a major issue. Expertise is of considerable value. Today's #1 site for Key Term in my sector could be described as a couple of teenagers with no previous experience in the industry.
It may have something to do with Google's recent downgrading of exact-matches in favour of synonyms: this favours sites with inexact descriptions. While this may match searchers who do not know how to describe what they are looking for with service providers who don't know how to describe it either, it doesn't work well for the rest of us.