Lenny2 - 8:25 am on Feb 2, 2013 (gmt 0)
The fundamental flaw in that argument is that You dont spend $250k on google afwords because you are scratching their back. You spend $250k because hopefully you are going to make at least that much back from the advertising. As for supporting ning, go ahead spend 10x longer figurning out key terms for a tenth of the traffic... That is a better use of time then supporting the big evil g.
This coming fro someone who lost 75% of his traffic overnight from the original google panda update. Which was the best thing that could have happened to me. It forced my hand to a much smaller, more quality focused offering... A focus that carries with me today as we ramp back up.
Screw google i say... But id not write off their healthy traffic...