SEOMa3 - 11:16 am on Jan 31, 2013 (gmt 0)
Thanks for the references.
Matt Cutts has mentioned several times over the years that moving to a new domain goes much better if it is the same folder and file paths, and the same content on the new site as was on the old, with the correct 301 redirect from the old site to the new site in place, to confirm ownership.
Does this still stand true? As i had mentioned that the brand name is changing from ABC to XYZ, so if I keep the content the same by just replacing the brand name i.e. replacing ABC by XYZ, will that work? or shud the whole content be re-written?
I may sound dumb here but i did not understand this:
If you're changing your domain because of site rebranding or redesign, you might want to think about doing this in two phases: first, move your site; and second, launch your redesign.