claaarky - 3:48 pm on Feb 11, 2013 (gmt 0)
I'm not sure it's that easy to 'fake' engagement. From personal experience people only click on things if they really want to, so even if you try to 'fake' improved engagement by making people jump through more hoops, you'll only be successful if people really want what you appear to offer. If you tease people too much they'll lose interest and if you don't tease them well enough they won't be tempted to click.
In some cases attempting to fake engagement might actually inadvertently create a better user experience. Breaking up a blog article into several pages could actually make the whole article more digestible and less daunting, which is an improvement for the user.
I'm trying to improve engagement on my ecommerce site, I've tried adding competitions and other distractions to encourage more clicks but it's only things that help people achieve what they came to the site for which encourage more engagement. In other words, I couldn't fake it, I had to provide something useful to successfully get people more engaged.