Gyppo, thanks for your input - I appreciate your comment about going back to search results, and user intent. I hope that bounce rate and time on site for the types of sites I mentioned is not what they are being scored on - if that is the case, then we're all in trouble..
I am not really sure how bounce rate and time on site play into everything yet..
I have to wonder why so many sites are doing this - needing to do an action to reveal something like a phone number..which is basic stuff...what do those site think this will do for them - it's a horrible user experience in my view...especially when every single click to get promised information ends up at a referral form of some sort, without ever getting the information needed. Those are the sites that are driving me nuts, and I can't imagine why anyone would consider them 'good'
Thanks for your input!