I don't know if others are seeing this, but I am seeing a lot of sites wiggling up to the top spots that have a very similar strategy. They "promise" certain info with their title tag and SEO, but when you get to the site, the information that you actually need, you have to 'click' for more information - which displays part of what is actually promised. Then, to get the important information like a phone number, you have to click again, but often times, that isn't actually what is delivered - it's just a referral form. This is doing 2 things for the site - keeping people on the site (time on site) and lowering bounce rate - making people go around in circles to get information that should be displayed immediately. These are almost across the board the sites that are 'winning' in my niche - they don't even give the information promised...just keeps people trying to get to information that never really happens, or takes incredible digging to get to.
From a bounce rate/time-on-site perspective to a non-human, this probably looks like an engaging, sticky site - which, is anything but the truth.
Anyone else see this in their niche.? It's really frustrating to see so many sites rewarded handsomely for this.