johnhh - 12:57 pm on Jan 27, 2013 (gmt 0)
@1script - a bit of both - we see longer tail queries as the qualifier is not appropriate, think "blue wigets around [zip code]"
correct ! unless the [placename] has no OFFICE, in which case we get on page 1
Google adds the qualifier but your pages cannot rank with the qualifier and therefore you don't see anything in the logs because there are just no visits
We added specific pages to address this problem, but as its only a small % of the site we are down on page 3 most of the time, where there is an OFFICE at the [placename]. One of my competitors caught this early and set up a new site with an exact match domain name, think [countryname]-widget-information-OFFICES.
We think this is why we can't get back our traffic for those search terms, and of course we can't do anything about it.. except chase more long tail