1script - 10:25 pm on Jan 26, 2013 (gmt 0)
@johnhh : did I get it right that you're now seeing longer-tail KWs in your logs because Google is adding some kind of a qualifier ("office") to the usual queries assuming that's what people are looking for? It is an interesting observation, I never looked at the stats that way - take a good KW from the past and see if some words have been added to it. Perhaps the added words can give me some kind of a clue.
Or did you mean that Google adds the qualifier but your pages cannot rank with the qualifier and therefore you don't see anything in the logs because there are just no visits? This would be much more difficult to troubleshoot and local and personalized searches will get in the way.
Still, if you've identified a certain intent that Google is now steering the searchers toward (whether it's their real intent or not) - what would you do, add new pages addressing this particular angle or edit existing pages to add perhaps a paragraph or two? Editing existing pages is easier logistically but I'm always afraid to touch something that already ranks for *something*