migumbo - 1:44 am on Jan 22, 2013 (gmt 0)
Our business lost a lot of traffic recently via our feeder sites, but our main business site is growing, and we've even seen improvements in the traffic etc.
At the moment, it's a flat HTML site that we haven't updated for years (we have updated the content, not the site).
We have been working on a responsive design (Google's "preferred mobile implementation", and we have also made a Wordpress template and moved all of the site content to the new site. We have made sure that all of the new page URLS and meta titles are exactly the same as the current site.
Our plan of attack was going to be to replace the current site with the new Wordpress driven site in one go, cross our fingers and hope the best. The new site will be minified and optimized to be much faster and built to modern standards. Overall you would say it's a massive improvement.
We are worried that at the page level, there might be differences in the markup that may adversely effect the sites ranking. Because our business site is the only site that is the only site that is bring us in any traffic at the moment, we are worried about switching everything over to a responsive site.
One suggestion that has been floating around would be to move the new responsive wordpress site to m.domains.com and set up mobile redirect so that only mobile visitors would see the new version of the site. What does Webmasterworld think about this approach? Any other advice or experiences from people who've been through the same process would be much appreciated....
I'm sure there are a lot of small businesses who might have the same concerns as they are quickly trying to adapt to a world of mobile browsing...