tedster - 5:41 am on Feb 16, 2013 (gmt 0)

Knowledge graph is designed to keep users on Google and off websites that don't pay to be at the top of SERP's.

I don't see it that way. The amount of bogus information on regular websites is astounding and much harder to get fixed than Google's Knowledge Graph is. Just starting to keep bad information out of the SERPs is what the Knowledge Graph is really about.

I know I'm a bit of a rebel in our community here on this issue, but I never thought Google's job was to reward the best SEO work. The fact that they often do has given me an income for many years, but that's still not why they are in business,

[edited by: tedster at 1:45 am (utc) on Feb 18, 2013]