breeks - 6:25 pm on Jan 24, 2013 (gmt 0)
Knowledge graph is designed to keep users on Google and off websites that don't pay to be at the top of SERP's. Pushes them to Google reviews and away from Yelp and TripAdvisor. Pushes them to Google maps. Pushes them to Google plus. Webmasters are getting pushed you know where.