smithaa02 - 5:28 pm on Jan 21, 2013 (gmt 0)
As most of you know google introduced the Knowledge graph for many search results recently. Basically, google adds a brief infographic on to the right of the SERP's.
The issue is that for more minor/uncompetitive terms, google is getting this COMPLETELY wrong. I don't want to use the exact terms I am seeing this for...but say you do a search for 'cityname' painter...and a McDonalds shows up...that is is analogous to how bad this is.
Does anybody know what the 'SEO' is behind this? What are the variables that determine what "knowledge graph" entity appears for what search terms? And is there a way to fix this?