CainIV - 7:29 am on Jan 10, 2013 (gmt 0)
I have been privy to build a few businesses in my time. Some relied on Google, others didn't.
Some relied on businesses relying on Google :)
I learned a few things along the way. Hard lessons are good in many ways because they create wisdom and prevent the aware entrepreneur / businessman from repeating mistakes.
Here are my takeaways, hopefully you can share yours if you have some...
It is increasingly difficult to build and run and be successful with businesses with poor business models, USPs and business / marketing strategies in Google or in any channel.
Understanding how to solve a problem in a unique way and presenting that solution in a unique way is still worth its weight in gold
Making money is different from being wealthy. And different from being successful in business (a few others have voiced this and I agree 110%) Building a business and / or being wealthy requires more strategy, and requires foresight and the ability to react to changes and embrace risk, when needed
Most online businesses see 5-10% of the available potential of what their company could truly offer.
Brandscaping and cooperation, rather than competition, wins the race 2013+.
So in a nutshell, the biggest two areas I work on insofar as building channels that survive Google updates are partnerships and list building utilizing content marketing driven by social media directed at targeted prospects.